"Like a Medjool Date": Hapoel Jerusalem's New Symbol Revealed | Watch
The basketball club from the capital launched a rebranding that includes an updated logo created in collaboration with designers from among the fans. Despite attempts by Matan Adelson to soften the protest, hundreds of fans…
Assessment
Hapoel Jerusalem's new branding was meant to unify, but it has split the fanbase instead. Hundreds of fans flooded social media with anger over what they see as a break from tradition, despite management's claim that core symbols were preserved. Owner Matan Adelson's attempts to soften the protest clearly failed. The real test will be whether this backlash forces a redesign or hardens the club's resolve.